Tourism in Africa is enjoying a strong resurgence, with 2024 marking a significant rebound in international travel across the continent. More than ever, global travellers are being drawn to Africa’s rich blend of natural wonders, vibrant cultures, and historic landmarks. Whether it’s wandering through the colorful alleys of Marrakesh, standing in awe before the pyramids of Giza, or venturing into the wild for an unforgettable safari, Africa is firmly reclaiming its place on the global travel map.
The latest tourism data for 2024 reveals a sharp increase in international arrivals across many African nations. This growth reflects not just the continent’s enduring appeal but also the progress being made in infrastructure development, digital access, and strategic destination marketing. Travellers today are seeking more meaningful, immersive experiences, and Africa delivers just that, offering cultural depth, ecological diversity, and adventure in abundance.
North Africa remained the most visited region, owing to its proximity to Europe, rich history, and coastal charm. Meanwhile, Eastern and Southern Africa continued to attract nature lovers and adventure seekers with their iconic safaris, national parks, and scenic landscapes.
Here’s a closer look at the top 10 African countries that welcomed the highest number of international tourists in 2024, and what made them stand out:
- Morocco – 17.4 million visitors
Topping the list, Morocco captivated travellers with its fusion of tradition and modernity. Visitors flocked to its ancient cities like Marrakesh and Fez, wandered through maze-like souks, explored the Atlas Mountains, and ventured into the sweeping Sahara dunes. Its diverse offerings and robust tourism infrastructure solidified its position as Africa’s most visited destination. - Egypt – 15.7 million visitors
Home to some of the most iconic historical sites in the world, Egypt continued to draw millions with its pyramids, temples, and Nile River cruises. The country’s efforts to modernize its tourism sector, including upgrades to airports and digital visa systems, helped maintain its strong performance. - Tunisia – 10.25 million visitors
Tunisia’s Mediterranean appeal, combined with ancient ruins like Carthage and charming medinas, made it a favorite for both cultural and beach tourism. Tourists were especially drawn to the coastal resorts and desert excursions in the south, as the country saw one of its best years for arrivals in recent memory. - South Africa – 8.92 million visitors
South Africa offered an unmatched variety of experiences, from wildlife safaris in Kruger National Park to cosmopolitan city breaks in Cape Town and Johannesburg. The country’s world-renowned wine routes and scenic drives, like the Garden Route, added to its allure, making it a major draw for international visitors. - Algeria – 3.5 million visitors
A rising star in North African tourism, Algeria attracted a growing number of visitors to its vast Saharan landscapes, Roman ruins, and preserved Ottoman-era cities. Improved accessibility and a push to diversify its tourism offerings helped boost its visibility on the global stage. - Kenya – 2.4 million visitors
Kenya remained a key destination for wildlife tourism, with travellers coming for the Great Migration in the Maasai Mara, as well as relaxing escapes along the Indian Ocean coast. Its strong conservation efforts and reputation for safari excellence ensured its continued popularity. - Zimbabwe – 1.55 million visitors
Home to the breathtaking Victoria Falls and expansive national parks, Zimbabwe continued to be a magnet for nature lovers. Adventure activities like white-water rafting, game drives, and cultural tours enriched the visitor experience. - Mauritius – 1.382 million visitors
The island nation drew tourists with its turquoise waters, luxury resorts, and multicultural heritage. Mauritius remained a top choice for honeymooners and leisure travellers seeking a serene, tropical getaway. - Uganda – 1.372 million visitors
Dubbed the “Pearl of Africa,” Uganda earned international attention for its eco-tourism and primate tracking experiences, particularly gorilla trekking in Bwindi Impenetrable Forest. The country’s commitment to sustainable tourism has made it increasingly appealing to responsible travellers. - Cape Verde – 1.2 million visitors
Located off the West African coast, Cape Verde continued to grow as a niche destination. Its mix of volcanic landscapes, vibrant Creole culture, and lively music scenes offered a unique escape for European and American travellers alike.
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